Senior Manager, Platform Partnerships

📋 Job Overview

We are looking for a commercially minded and highly collaborative Senior Manager, Platform Partnerships to help grow and strengthen our relationships across the programmatic ecosystem. This role sits at the intersection of Partnerships, Commercial, Product, Data Science, Engineering, and Operations.

🏢 About [Company]

Equativ is a company focused on programmatic advertising and partnerships within the digital ecosystem.

🎯 The Role

This is a hands-on role for someone who enjoys building relationships, solving problems, working across teams, and turning partnership opportunities into execution.

✅ Key Responsibilities

• Manage and develop relationships across a portfolio of strategic platform partners, including DSPs.
• Build strong relationships with stakeholders across Partnerships, Product, Technical Operations, Sales, Product Marketing, Inventory, and Commercial teams.
• Identify opportunities to deepen existing partnerships, increase demand access, and drive incremental revenue.
• Support the development and launch of new platform partnerships and direct integrations.
• Develop clear commercial narratives and materials that communicate our value proposition to partners.
• Support partnership negotiations in collaboration with Legal, Finance, Product, and senior leadership.
• Help identify opportunities to transition indirect relationships toward more strategic direct partnerships.
• Partner with Commercial teams to translate platform relationships into actionable revenue opportunities.
• Develop and maintain account plans for priority partners, identifying opportunities across inventory, formats, geographies, products, data, and emerging channels.
• Support QBRs and regular partnership reviews focused on performance, roadmap alignment, opportunities, and next steps.
• Track partnership KPIs, pipeline, revenue opportunities, and overall account health.
• Surface trends, risks, and growth opportunities to internal stakeholders.
• Help build and improve the playbooks, processes, and frameworks used to manage strategic partnerships.
• Partner with Ad Operations and technical teams on integration health, QPS management, supply optimization, discrepancies, and performance.
• Monitor partner consumption and performance trends and identify opportunities to improve efficiency and monetization.
• Work with internal teams to identify opportunities to reduce bid waste and improve the quality and efficiency of supply.
• Help create consistent processes that can scale across regions while accounting for market-specific needs.
• Serve as a key voice of platform partners internally, translating partner feedback and market trends into actionable recommendations.
• Partner with Product, Engineering, Data Science, and Operations on integration improvements, bid signals, traffic shaping, supply-path optimization, automation, tools, and performance.
• Stay close to evolving platform capabilities, buying behaviors, and industry trends.
• Identify opportunities where partner needs and market trends can inform new products, features, or commercial opportunities.
• Partner with Commercial, Curation, Product, and Operations teams on PMP and Deal ID strategy.
• Identify opportunities to package inventory around buyer demand, seasonal moments, tentpole events, emerging formats, and marketplace trends.
• Help develop partnership programs and initiatives that deepen partner relationships and increase demand access.
• Work closely with internal teams across Commercial, Product, Operations, Engineering, Data, Finance, and Legal.
• Build strong internal relationships and help create alignment around platform priorities and opportunities.
• Share knowledge and best practices with regional partnership and account teams.
• Help bring structure, consistency, and accountability to how platform partnerships are managed.

📌 Required Qualifications

• 6+ years of experience across AdTech, programmatic advertising, strategic partnerships, business development, account management, or related commercial functions.
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, agencies, publishers, data, identity, curation, and marketplaces.
• Experience managing relationships with DSPs or other strategic platform partners.
• Track record of growing strategic accounts, developing partnerships, or driving commercial opportunities.
• Working knowledge of DSP integrations, supply optimization, SPO, QPS, bidstream dynamics, Deal IDs and marketplace mechanics.
• Ability to work cross-functionally across Product, Engineering, Data, Operations, Sales, Finance, and Legal.
• Strong relationship-building, communication, and problem-solving skills.

🎁 Benefits

Competitive

🛂 Visa & Eligibility

Not specified